Premature ejaculation (PE) is extremely common, affecting 20-30% of men.. This article reviews a recent research study, which showed that women are far less preoccupied with PE than men are. Sex is more than penetration and it’s not just about stamina and number of thrusts. We recently interviewed renowned sex therapist Ian Kerner who spoke candidly with us about his own struggles with PE. He advised men to focus on pleasuring their partner through non penetration activities such as oral sex, which can take the pressure off penetration. We suggest reading his book “She Comes First” for more inspiration.